Emerging Role of Green Banking Practices in the Environmental Performance of Pakistan’s Commercial Banks

Abstract

From the recent years, researchers and other professional practitioners are emphasizing attention on green banking practices all over the world due to increasing effects on environment by their performances. The objective of this study is to analyze the impact of green banking practices on environmental performance of Pakistan’s commercial banks. Data was collected from the primary source as per the set explanatory research design based on quantitative research methodology. Simple and step wise multiple regression analyses have been performed to test the set hypotheses of this study. Descriptive and reliability analysis have been performed. A sample size of 202 bankers have been selected by using convenience sampling. The results concluded that promotions of e-banking and green policy posed the significant impact on bank’s environmental performance while training of the employees and lack of funds & energy crises remained insignificantly impactful. The main findings of the paper propound the role of banks and government in stimulating environmentally substantial and sustainable policies and technologies as exceedingly salient for increasing bank’s reputation and awareness among customers regarding green banking and positive influence by their practices.