Infiltration of Western Culture in Pakistani Society: A Study of Urdu Dubbed Turkish Dramas on Pakistani TV Channels

Abstract

Turkish dramas are quite popular in Pakistan, with females preferring them to other television programs. Studies suggest that Turkish dramas are influencing the cultural values of our society and introducing western lifestyles. This study is an effort to understand the influence of Urdu-dubbed Turkish dramas among Pakistani educated youth and to analyze the role of Urdu-dubbed Turkish dramas in the penetration of western culture in Pakistani society, particularly among the youth. The amount of penetration was evaluated using a quantitative survey. Applying a simple random technique, a sample of 300 male and female students from four public and private sector universities was selected, the results show that Turkish dramas are promoting western culture and attempting to penetrate hybrid culture in Pakistan, but their effects on the youth of Pakistan aren't alarming, and this could be due to the low cultivation effect of television among respondents, as only 1/3 of the respondents watch television for more than an hour. Although our houses are being infiltrated by their attire, makeup, and style of life, lack of education can be the reason because the influence among Pakistani students is not huge.