The Perception of Corporate Social Responsibility among Consumers in a Developing Nation


  • Zerlish Ali Syed Ph.D. Scholar, Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan.
  • Raza Ali Chuhan Assistant Professor, Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan



Corporate social responsibility, consumer perception, CSR ranking, order of importance, developing country, Pakistan.


Corporate social responsibility is getting more and more attention from academia and managers, particularly in terms of how consumers perceive and react to corporate social responsibility or CSR. Nonetheless, the majority of this research was carried out from the perspective of advanced nations. It demonstrates the need for more research on how consumers in emerging nations perceive corporate social responsibility. This study will look at the perception of consumers of Pakistan being a developing country. The study's contradictory findings imply that CSR is still an idea that has to be implemented in underdeveloped nations. Consumers often have little knowledge of and are unsupportive of CSR. This finding is contrary to consumers’ perception in developed nations, who are willing to support corporate social responsibility (CSR) initiatives launched by organizations.